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Analysis
TrueCar Expects January Used Sales to Hit Close to 2M Units
Wednesday, Jan. 26, 2011, 03:49 PM
Auto Remarketing Staff
Used-vehicle sales in January are expected to show a year-over-year gain and approach 2 million units sold, according to TrueCar.com, which predicts new-vehicle sales will improve double digits. Specifically, TrueCar anticipates there will be 1.97 million used units moved by the end of January, representing a 5-percent year-over-year gain and a 30-percent sequential decrease. Officials noted […] [Read More]
Strategic Vision: VW Leads Total Value Index, Ford Passes Key Rival
Wednesday, Jan. 26, 2011, 06:59 AM
Auto Remarketing Staff
While Volkswagen led the way among manufacturers in Strategic Vision’s 2010 Total Value Index report, one of the biggest stories within the rankings is that for the first time ever, Ford performed better than Honda. Eight Volkswagen models (including the VW and Audi brands) were recognized for their Total Value scores in their respective segments, which is the […] [Read More]
Edmunds.com: Toyota Faces More Problems Than Just Lingering Safety Concerns
Wednesday, Jan. 26, 2011, 06:57 AM
Auto Remarketing Staff
Now that a year has passed since Toyota’s highly publicized issues with unintended acceleration, Edmunds.com declared that some potential buyers are still avoiding the brand. Edmunds.com reported that the number shoppers using its tools to consider Toyota vehicles dropped 2.3 percentage points to 17.9 percent this past month compared with December 2009. Overall, Edmunds.com found that […] [Read More]
KBB: Shoppers Already Reacting to Gas Prices
Tuesday, Jan. 25, 2011, 06:58 AM
Auto Remarketing Staff
The climbing price at the pump is producing significant effects on what new- and used-vehicle shoppers are considering, according to the latest Kelley Blue Book Market Intelligence survey. KBB analysts explained that the current economic situation, coupled with concerns over the level of prices at the pump, has resulted in 70 percent of shoppers saying they have shifted their […] [Read More]
Edmunds.com: Chrysler Benefits from Show Buzz for 300
Tuesday, Jan. 25, 2011, 06:56 AM
Auto Remarketing Staff
Edmunds.com discovered purchase consideration for the Chrysler 300 nearly doubled after the automaker unveiled its redesigned model at this month’s North American International Auto Show in Detroit. The day after this Chrysler model was showcased to media in the Motor City, a total of 16.9 percent of shoppers researching vehicles in the large car segment checked […] [Read More]
Chevrolet Sees Growth in Small-Business Vehicle Buys
Monday, Jan. 24, 2011, 08:59 AM
Auto Remarketing Staff
In what appears to correspond with a changing tide for small businesses, Chevrolet reported it enjoyed a third straight month of growth in sales to this particular segment during December and closed 2010 with fourth-quarter small-business sales climbing 36 percent. [Read More]
Foreign Models Fill NADAguides.com Current Car Buyers Market Report
Monday, Jan. 24, 2011, 08:56 AM
Auto Remarketing Staff
Six new models — mostly luxury units from foreign brands — comprised the list of vehicles shared in NADAguides.com’s 2011 First Quarter Car Buyers Market Report. Analysts selected six models from Lexus, Acura, Mercedes-Benz, Hyundai and Audi — models they believe stand-out from the crowd. The specific vehicles are: —2011 Lexus LX 570. —2011 Acura TL. —2011 […] [Read More]
What Will Most Heavily Influence Vehicle Sales?
Monday, Jan. 24, 2011, 08:55 AM
Auto Remarketing Staff
Audit, tax and advisory firm KPMG recently picked the brains of more than 200 automotive executives to find out which vehicle attributes they believe will have the most influence on consumers’ purchasing decisions in the next five years, as well as to figure out which vehicle categories these industry leaders think will show the most growth. […] [Read More]
Hyundai Outlines Extended Super Bowl Ad Campaign for Elantra & Sonata
Monday, Jan. 24, 2011, 08:54 AM
Auto Remarketing Staff
While two TV spots are set to feature the 2011 Sonata, Hyundai broadened its advertising campaign in connection with this year’s Super Bowl to also feature the 2011 Elantra. The automaker explained its other two commercials to be shown during the NFL’s most popular event highlight the Elantra with the theme titled, “Snap Out of […] [Read More]
J.D. Power: December Leasing Breaks Beyond 20% Penetration
Friday, Jan. 21, 2011, 07:00 AM
Auto Remarketing Editor Joe Overby
Several factors helped lift December’s leasing penetration level by more than 26 percent on a year-over-year basis, according to an analyst with J.D. Power and Associates. In fact, Auto Remarketing learned that December’s lease penetration level came in at 21 percent. [Read More]