SelectFI turned to the former vice president of engineering at ACV to be its chief technology officer.

On Friday, the startup that offers artificial intelligence-driven customer financing solutions for automotive dealerships appointed Joe Peacock as CTO.

Founded in 2023, SelectFI is a SaaS company serving auto dealerships with patent-pending technology that can enhance financing accuracy. Its Lender Selector platform leverages predictive technology to match customers with financing options efficiently, streamlining a traditionally manual process for dealerships.

The company said this strategic hire bolsters SelectFI’s leadership team as it scales its pioneering platform and expands nationally.

Peacock brings extensive expertise in engineering leadership and technology strategy to SelectFI.

From 2017 to 2022, he guided ACV’s engineering growth, transforming a small startup team into a global engineering team of hundreds of engineers. He played a key role in leading the company’s software development efforts through its successful $4.8 billion IPO.

Before ACV, Peacock served as technical program manager for capacity and performance at Facebook, where he managed a cross-functional team to enhance BLOB storage infrastructure for its worldwide user base.

Alongside his industry experience, Peacock is actively involved in the Buffalo, N.Y., tech community, serving on the board of InfoTechWNY, a consortium supporting technology companies in western New York.

Reflecting on the appointment, SelectFI CEO Drew Dorn said, “Joe initially joined us as a consultant, helping to shape our platform’s architecture for long-term scalability. His tactical insight and technical acumen quickly made it clear he was the perfect fit to lead our technology strategy. We’re thrilled to welcome Joe to SelectFI’s leadership team and look forward to his contributions to our future.”

As CTO, Peacock will lead SelectFI’s engineering team in its next phase of growth, focusing on advancing the company’s AI-powered platform, which can optimize financing decisions for auto dealerships.

“His background in building and scaling engineering teams and systems will be instrumental as SelectFI continues its trajectory in the automotive fintech sector,” the company said.