Octane announced an extension of its suite of soft-pull ecommerce tools for RV and powersports dealerships, smoothing a path to its in-house finance company.

The fintech launched Octane Prequal to boost Prequal Flex, which is a dedicated webpage that is unique to a specific dealership and can allows consumers to prequalify for financing quickly and easily.

According to a news release, the tool can give dealers the flexibility to reach consumers through all of their marketing channels — including email, social media, text, advertising, events, and more. It also can provide consumers with a real credit decision from Octane’s in-house finance company — Roadrunner Financial — and a shorter, easier path to purchase.

Since Prequal Flex uses Octane’s proprietary soft pull technology, the fintech said consumers can understand their buying power without impacting their credit until a contract is generated.

At the same time, Prequal Flex can send these empowered buyers into the Octane Dealer Portal, enabling dealers to prioritize their time by focusing on the highest intent buyers with access to credit.

In its pilot, Octane said dealers who used Prequal Flex saw total applications increase by 40%.

“We rely on Prequal Flex for all of our financing needs,” said Kenny Chen, dealer principal at Onyx Moto, one of San Diego’s largest pre-owned motorcycle dealership.

“Sharing the link through text or email is effortless, and it offers a quick, user-friendly application. Importantly, the soft credit inquiry ensures our customers feel at ease taking the next step in the financing process,” Chen continued in a news release from Octane.

Dealers also can leverage Prequal Flex to drive efficiency in the dealership.

By applying a Prequal Flex link to hang tags, near-field communication (NFC) cards, and other in-store collateral, dealers can encourage consumers to prequalify for financing while they walk the showroom floor, saving time at closing.

“We’re committed to providing the fastest, easiest buying experience in the industry and helping our dealer partners grow their businesses,” Octane chief product officer Mike Dushane said. “By strengthening powersports dealers’ existing sales and marketing touchpoints with instant credit decisions, Prequal Flex enables dealers to reach more customers and helps us deliver on our mission to connect people with their passions.”