SCOTTSDALE, Ariz. -

AutoAPR announced last week that industry investors pushed more financial resources into the fintech firm that looks to bridge the gap between traditional and digital retail with easy and secure virtual payment calculations matched to a dealer’s inventory, bringing consumers and dealers closer to a realistic completed deal.

Chief executive officer and co-founder Dan Mayer also appeared on the Auto Remarketing Podcast to share experiences as a “career car guy” who had risen through the ranks of retail automotive, decided to push forward with AutoAPR after he witnessed some dealerships going all-in on digital retail while others held fast to a more traditional showroom experience.

Mayer believes there is a “middle ground” and developed AutoAPR with these dealerships in mind.

AutoAPR thinks what matters most to seller and buyer is quickly connecting a comfortable monthly payment to the desired vehicle currently in stock. With financial requirements and product availability working hand-in-hand, AutoAPR leads are highly qualified and easier to close.

“I cut my teeth in F&I and wanted to build this solution around traditional consumer friction points and remove those from the equation before the lead even comes into the dealership,” Mayer said in a news release highlighting AutoAPR receiving investment funds from sources that were not disclosed.

“Our solution suite invites consumers to explore payment options then quickly move down funnel through additional research and value-added features,” he continued. “This results in an enhanced user experience for the customer and a high-quality, easy to work opportunity for the dealer.

“AutoAPR’s unique process and data capture give the dealer control, who then decides how to best close the deal — online or in the showroom,” he went on to say.

AutoAPR currently includes two dealer products in its auto finance engagement program: Reveal and Payment Explorer.

• Reveal, an innovative payment calculator, delivers sales leads with up to 20 data points, enabling dealers to quickly identify and close a deal. In-market shoppers can calculate their payments from any device. The solution can automate every step of the payment research process, saving shoppers valuable time, whether they buy from home or in the showroom.  Dealers have the option to feature customizable incentives, accessories and F&I products.

• Payment Explorer can connect shoppers with dealer inventory that matches their lifestyle and budget. Dealers can maximize inventory turn by automatically featuring their oldest vehicles. Shoppers can factor a trade-in value into their payments by leveraging TradePending. Dealers receive new leads in their CRM with a link to each customer's payment certificate, moving a deal closer to completion.

“From inception, our goal has been to provide everything vehicle shoppers need to know about financing their next purchase in one convenient and secure location,” AutoAPR co-founder and chief technology officer Daniel Congrove said in the news release.

“The programs create realistic payment and budget expectations for the customer without requiring overly sensitive personal information,” Congrove continued. “With AutoAPR, dealers reduce transaction time, build trust and make deals more likely to happen.”

The company went on to mention that product installation is geared to be simple and customizable. AutoAPR works directly with each dealership’s web host and inventory provider to ensure proper installation and immediate usage.

AutoAPR solutions are used by franchised and independent dealers, as well as RV and powersports dealers across North America. The company offers live technical dealer support by phone or email, along with advanced dealer training and ongoing consultation.

“Our solutions are a win-win for both dealers and consumers,” Mayer said. “The details are in the data. Unlike cumbersome, and sometimes overly technical solutions, AutoAPR’s success is attributed to the proven performance measured by the total ROI for our dealer clients.”

Dealerships interested in learning more about AutoAPR and its products are encouraged to visit www.autoapr.com.

To listen to the episode, click on the link available below, or visit the Auto Remarketing Podcast page. 

Download and subscribe to the Auto Remarketing Podcast on iTunes or on Google Play.