CUMMING, Ga. -

F&I training specialist Rebecca Chernek is hosting a comprehensive, three-day educational workshop in an attempt to help dealerships and their managers to get into position for their most successful year yet.

Among the 10 workshop highlights Chernek plans to cover during the event are:

— Why inconsistency in F&I product and pricing kills profits and raises scrutiny

— How to remove pressure tactics from the F&I selling process

— How to dramatically reduce the time customers spend in the F&I office

— Why a transactional website engages F&I sooner in the buying process and why that matters

— Why menu selling is a storewide culture, and why compliance doesn’t begin in the F&I office

— Deal structure: The subprime customer

— iPad menu selling and one-option offerings

— Why F&I departments are under scrutiny and how to avoid legal problems.

— How to use dealer-tested solutions for overcoming objections and closing sales

— Leasing is making a come-back so how to present an effective menu with your lease customer.

The workshop is scheduled for Jan. 19-21 at the Hilton Garden Inn Atlanta Northpoint in Alpharetta, Ga.

Along with all of the hands-on training, cost of the workshop also includes:

— Two months of access to the Chernek Consulting Virtual Pro platform

— Certification upon completion of the course

— One month free subscription to Spot Delivery from Hudson Cook

“Streamlining your F&I training procedures ensures performance and peak customer satisfaction. Quit doing business the ‘hard’ way and get all of your managers on the same page today,” Chernek said.

“If your F&I process isn’t working find out why. Our techniques are proven to work and time tested.  This workshop assures a significant performance boost while developing a strong bond with customers,” she continued. “You’ll learn how to effectively present your products in a user-friendly, easy to understand format that customers appreciate.

“Expect an interactive F&I training program that will keep you completely captivated absorbed in the content. The course material has been carefully crafted to provide up-to-date content based on today’s highly informative customer,” Chernek went on to say. “Discover why a transactional website will reduce the heavy lifting for you and the customer, dramatically make a difference in converting more customers to your financing and how it will help to reduce the bottleneck in the finance office.

“Learn how not to pitch products, offer a value proposition that wins over more customers and increase F&I product sales,” she added.

More details about the workshop are available in the video at the top of this page or through this website.