CARMEL, Ind. -

Automotive Finance Corp. promoted Joe Keadle to senior vice president of operations on Wednesday. The business unit of KAR Auction Services indicated Keadle will report directly to John Hammer, AFC chief executive officer and president.

In his new role, Keadle will oversee all field operational functions including branch operations, sales and training. The company added Keadle also will focus on developing, leading and coordinating AFC field operations while assuring the standardization of all operating practices and procedures and will be instrumental in leading AFC’s growth initiatives.

“Joe is a vital member of the AFC operations team,” Hammer said. “His experience and strong leadership will help guide our organization and position us for continued long-term success.”

Keadle joined AFC in 2010 as regional manager and in 2011 was promoted to vice president of operations for the West division.

Keadle has more than 20 years of experience and has held a wide variety of positions in the financial services and automotive industries.

Prior to joining AFC, Keadle served in a variety of roles for a multi-franchise dealership group including business manager, new-car sales manager and used-car sales manager. Later he was with Wachovia Bank in Charleston, S.C., where he developed and managed dealer relationships and was the national floor plan development manager at New South Federal Savings Bank.

"I am honored to be part of AFC’s continued evolution and growth,” Keadle said. “I cannot wait to leverage our strengths across the company as we move forward.”