NORCROSS, Ga. -

Last week, APCO Holdings announced that Crystal Meinert has been promoted to vice president of human resources for the provider and administrator of F&I products and home to the EasyCare, GWC Warranty and MemberCare brands

In her new role as a member of the APCO Holdings executive leadership team, the company said Meinert will lead the HR function, overseeing all department operations and championing on the company’s people-focused initiatives.

Since joining APCO Holdings in 2017, the company highlighted Meinert has become an integral part of the HR team. Initially hired as director of HR for GWC Warranty, she was promoted to director of HR transformation for the entire organization last year.

Then in March, Meinert took on responsibility for leading the entire human resources department for APCO Holdings and has played a vital role in leading the company’s efforts to provide organizational support for employees during the pandemic and driven the company’s diversity and inclusion initiative.

“I look forward to developing and executing talent strategies that support and accelerate the strategic growth goals for APCO Holdings,” Meinert said in a news release.

“My primary objective is to strengthen and grow an engaged, inclusive, and invested workforce while driving the people-focused initiatives that will move the business forward,” she continued.

The company mentioned Meinert brings more than 11 years of HR experience, holding progressively senior roles as her career advanced.

Before joining APCO Holdings, Meinert served as an HR business partner for Amazon and as HR manager and senior advisor at CVS Health. While at CVS Health, she supported employee relations efforts for more than 280,000 employees across the country.

“We have a high-performing team and a strong focus on recruiting, retaining, and recognizing our talent for their contributions,” APCO Holdings chairman and chief executive officer Fin O’Neill said.

 “Crystal’s extensive experience in leadership development, diversity and inclusion efforts, organizational effectiveness and employee engagement will help us continue to advance our company’s capabilities and culture,” O’Neill continued. “I’m confident that Crystal’s commitment to our company’s core values will help accelerate our growth.”