On Monday, APCO Holdings announced its third executive move so far this year.

After actions involving its senior vice president and chief information officer as well as with its senior vice president of marketing and strategy, the provider and administrator of automotive F&I products and home to the EasyCare and GWC Warranty brands announced a new chief financial officer.

Joining APCO is Bob Haeffner, who has nearly 30 years of financial and accounting experience and a deep understanding of the automotive retail industry, according to a company news release.

APCO highlighted that Haeffner brings a wealth of industry experience in accelerating growth and raising capital, strategic business planning, mergers and acquisitions, and corporate governance.

APCO Holdings chief executive officer Scot Eisenfelder pointed out that Haeffner’s understanding of F&I provider economics and competitive dynamics will be crucial to increase APCO’s momentum and drive strong business fundamentals.

“Bob is a proven finance leader who brings a unique combination of strategic and capital allocation discipline, F&I and automotive knowledge, and experience driving operational transformation,” Eisenfelder said in the news release. “We were very thorough in our search to find someone with the knowledge to guide our continued growth.

“I look forward to partnering with Bob as we continue to execute our bold strategy to accelerate innovation and achieve our goal of continued long-term revenue growth and profitability for our partners,” Eisenfelder continued.

Haeffner comes to APCO with significant financial executive experience in consulting and the automotive sector. He started his career with Deloitte and KPMG before joining JM Family Enterprises, where he spent more than 18 years in progressive roles before being named vice president and chief financial officer of JM&A Group in 2010.

Most recently, Haeffner served as vice president and CFO of Southeastern Toyota Distributors.

“It is extremely exciting to join a company that has been phenomenally successful and has the potential for significant growth for many years to come,” Haeffner said. “I am confident that with the executive team’s commitment to strategic planning and execution, we will be able to use APCO’s current industry-leading position as a springboard for continued evolution. I look forward to working as part of this dynamic team.”