PHOENIX -

Officials from www.OnlineBKmanager.com made what they called “significant” improvements to their Web-based marketing software. 

After 18 months of development and programming, OnlineBKmanager.com now has the ability to deliver bankruptcy leads to franchised dealers on a daily basis.

Upgrades also include improvements to the company’s exclusive multi-step lead cleansing process.

“We are proud to announce the release of our Daily BK Lead Program appropriately named Yesterday’s BKs Today,” OnlineBKmanager.com president Robert Davies said.  “If an individual filed or discharged a bankruptcy yesterday, our dealers can be marketing to them today. 

“This new technology is a game changer for auto dealers that play in the competitive bankruptcy market,” Davies continued.

The site indicated early testing has shown an increase in response rates and overall higher gross profits. Officials from www.OnlineBKmanager.com shared a testimonial from Ron, who is sales manager of a Big 3 dealership in Texas.

“My dealership is in a very competitive market,” Ron said.  “Since we started receiving Daily BK Leads, we are getting higher response from our BK mailers, and we have higher gross profits as a result.  

“The BK leads we get today are the people that filed or discharged yesterday,” Ron continued. “Being the first offer they receive from a dealer in the mailbox makes all the difference.”

And finance companies that specialize in subprime paper are encouraged by what www.OnlineBKmanager.com can deliver. John Harton is senior vice president with Consumer Portfolio Services.

“We have worked closely with OnlineBKmanager.com for the past few years, and our dealer partners definitely experience success with their service,” Harton said. “With the capability of marketing to bankruptcy leads less than 24 hours after filing or discharging, our dealer partners will undoubtedly increase their market share into what we call the ‘sweet spot’ of the subprime auto finance arena. 

“Competition is increasing,” Harton added. “We anticipate these improvements will give CPS and our dealer partners a leg up on capturing more of these deals.”

Davies pointed out how important accurate bankruptcy information is to the entire process.

“Old and inaccurate leads can kill even the best thought out bankruptcy marketing campaign,” he said. “The No. 1 priority at OnlineBKmanager.com is to provide the freshest and cleanest bankruptcy leads in the industry. The success of our dealers depends on it. 

Our exclusive multi-step cleansing process is now faster and more robust than ever before.  No other bankruptcy lead provider can compete with the speed and accuracy we provide,” Davies went on to say.

For more details, contact OnlineBKmanager.com customer service at (888) 739-1468 to upgrade an existing account or learn more about these improvements.