Finance Express Revamps Site, Upgrades System
RANCHO SANTA MARGARITA, Calif. — Finance Express recently announced it has launched a redesigned Web site, in addition to a successful system infrastructure upgrade.
This marks the first Web site redesign since the company launched, and a significant investment geared toward stability and scalability in managing growth, officials indicated.
"People are looking to arm themselves with as much information as possible, and the Internet serves as the front line for most of that research," explained Greg Levi, vice president of marketing.
"Our main objective in this redesign was to tell the story of Finance Express, including products and services, partnerships and client testimonials. I think we nailed the execution by delivering a great product," he continued.
The new Web site is designed to offer a fresh take on the Finance Express brand with updated colors and graphics. Additionally, focus was placed on broadening the amount of Web site content and presenting information in a fun, useful and easy to navigate manner, the company said.
"We felt it imperative to have our Web site tell the story of who we are, what we do, who we serve and how we serve them. And most of all, why they should do business with us," said David Huber, president.
"At the end of the day, we want our clients and our partners to know we are committed to providing quality products and services, both now and well into the future," he added.
In addition to the visible changes on the Web site, Finance Express indicated that it spent a great deal of time, money and resources on the back-end engine powering the FEX system.
"Our clients rely on us to store sensitive data while providing 24/7 secure access, and we don't take that responsibility lightly," highlighted Gary Leek, chief information officer. "In a grand undertaking such as this, it can get rather complicated.
"In fact, it took months of meticulous preparation, planning and testing to tackle this migration project. In order to provide the highest level of system performance and stability, we contracted with the best of the best in the business and secured our future growth with airtight service level commitments and major redundancies," he said.
Huber added, "In layman's terms, we are a rapidly growing company, so we beefed up our platform to accommodate increasing usage."
For more information on the company, visit www.financeexpress.com.