FORT WORTH Texas — General Motors dealers who use GM Financial to service subprime buyers could be using the company for more store financing operations later this year.

GM Financial confirmed Wednesday that it plans to give franchise dealers a choice for new inventory floor planning besides Ally Financial. GM Financial hopes to have at least a pilot program for floor planning in place by the end of this year.

"There are not many details to share at this point," GM Financial spokesperson Caitlin DeYoung told Auto Remarketing, the sister publication of SubPrime Auto Finance News. "We're working on developing the product and the floor plan structure internally so we can offer it to GM dealers.

"It's still in infancy, but we are targeting the end of the year to pilot it out," DeYoung added.

Currently, Ally handles the majority of the inventory financing GM dealers need. GM Financial's floor plan program is "aimed more as an alternative to Ally," according to DeYoung.

"Ally obviously has a very significant share of that market right now," DeYoung acknowledged. "We're not looking to displace Ally in any sense. We're just aiming to offer GM dealers an alternative option for floor planning."

Last July, GM announced it was acquiring AmeriCredit, which eventually became GM Financial. At the time of the all-cash, $3.5-billion transaction, the automaker saw the move as a way to meet consumer demand for leasing and non-prime financing.

Dan Berce, who was AmeriCredit's president and chief executive officer and was kept to oversee GM Financial, described the company's future when GM made the acquisition.

"We're excited about joining the GM team. While we will be expanding our product set to more fully support GM, we'll continue to offer our loan products to more than 11,000 dealers across the country we serve today," Berce said last July.

"Long term, this transaction will deliver benefits to our dealers, customers and employees," he added.

GM Financial's latest performance update early last month revealed that loan and lease financing on new GM vehicles accounted for 38.8 percent of the company's quarterly origination volume, compared to 19 percent in the previous quarter.

Loan originations for the quarter came in at $1.1 billion, compared to $935 million for the previous quarter and $624 million in the same period of the prior year.

Meanwhile, lease originations accounted for $311 million during the quarter, compared to $11 million in the previous period.