AGOURA HILLS, Calif. -

Subaru of America is continuing its sponsorship strategy to connect with consumers who enjoy the outdoors. The automaker agreed Wednesday to be in a partnership with MESP as the presenting sponsor of the Merrell Down & Dirty National Mud Run Series, held annually in nine cities across the nation.

Subaru is the official automobile partner for the series that consists of nine events in major cities around the country in which athletes compete in 5k and 10k runs through a fun, off-road, muddy course with military style obstacles.

Officials went on to describe the Merrell Down & Dirty National Mud Run Series as a unique event that has proven to test participants in conquering several challenges and mud pits on their way to the finish line all while supporting the troops through Operation Gratitude.

Operation Gratitude — the series’ official charity partner — is an organization that sends individual care packages enclosed with snacks, entertainment items and personal appreciation letters to U.S. service members deployed overseas.

“Given the reliability and durability of our all-wheel drive products, Subaru owners continue to be passionate about outdoor events,” stated Tim Mahoney, senior vice president and chief marketing officer for Subaru of America.

“This in turn drives our commitment to support runners, hikers and other outdoor enthusiasts, and it’s why this partnership is a great fit,” Mahoney continued.

Melissa Trotto, outdoor lifestyle sports marketing coordinator for Subaru, also believes brand owners seek new outdoor experiences.

“This run provides a very unique race opportunity,” Trotto insisted. “Through this partnership, we will help people meet their fitness goals and have fun at the same time.

Finally, Michael Epstein, president of MESP, illustrated his enthusiasm for Subaru coming on board as a presenting sponsor.

“Subaru and MESP share the same drive and passion for outdoor activities,” Epstein insisted.

“The partnership will be a perfect fit because of their unique identity with active lifestyle consumers and their willingness to help this unique consumer achieve their thirst for fun, fitness, friendship and adventure,” he concluded.