KBB Celebrates Hitting Landmark for Mobile Downloads
Kelley Blue Book’s Kbb.com said Tuesday that it has achieved a download milestone on the mobile application front.
Combined, there have been 1 million mobile Kbb.com apps downloaded by users of the iPhone, Android and Windows Phone 7 mobile devices.
KBB’s Facebook page began featuring these three apps (iPhone, Android and Windows Phone 7) on Tuesday and offered special photo members from the app’s developers and designers thanking customers.
“Negotiating a fair deal on-the-spot can be tough without doing your homework. With this in mind, entering the mobile arena was a ‘must’ as we expand our reach to car buyers and sellers through other technologies, by providing on-the-go, essential car-buying information,” explained Justin Yaros, Kbb.com’s executive vice president of product design and development.
“Achieving 1 million downloads among these car shoppers is a major feat in Kelley Blue Book’s more than 85-year history,” he added. “Moving forward, we will continue to enhance these offerings and support consumers throughout the shopping process."