SAN FRANCISCO -
izmocars recently announced that Saab Cars North America has tapped the company for re-certification as a Certified Lead Management Provider.
 
The Saab certification is designed to ensure that dealers using izmocars iCRM and iLM systems will adhere to Saab’s inbound lead response times for receiving and responding to Internet leads.
 
"We are delighted to receive the Saab Certified Lead Management Provider re-certification," said Mike Martinez, chief sales and marketing officer of izmocars. “Saab dealers who use our systems can manage customers and leads from any Web browser ensuring efficient and profitable dealer marketing and operations, without expensive IT infrastructure. In addition, our desking, F&I and reporting modules will enable Saab dealers to respond faster to opportunities and run their operations more efficiently than the competition."
 
The SCNA re-certification was initiated in December 2010 for Certified Lead Management Providers with the objective of increasing the system capabilities and functionality of the Lead Management Systems.
 
The re-certification updates include:
 
—Email notification for all lead types, ensuring that leads are responded to in a timely and efficient manner. No leads will be lost or go unanswered.
 
—Integration with mobile email devices such as iPhone, allowing for 24/7 coverage for all Saab leads that are supported by Saab. 
 
—Real-time lead disposition transitions. Lead response is captured and stopped in real time to ensure timely response and dealer reporting.
 
—Separate lead distribution workflow for each lead category. Dealers get a separate lead distribution workflow for each lead category, including sales, service, parts and accessories.
 
—Capability to route leads to multiple authorized users at the dealership. Dealers can see which leads will be delivered to whom, and re-route leads during vacations and leaves of absence, through an easy-to-use interface.
 
—Capability to receive Saab promotional email templates.
 
In addition to Saab certification, every OEM that requires certification for use in their dealerships certifies iCRM and iLM, officials concluded by boasting.