IRVINE, Calif. -

Along with announcing that it has delivered a record number of used-car leads to dealer partners during the first quarter, Kbb.com revealed Wednesday another traffic record in March.

Traffic on kbb.com has been steadily increasing since the beginning of 2011, with the number of site visits in January and February initially topping previous record highs, officials highlighted.

Then in March, Kbb.com traffic jumped an additional 7.4 percent year-over-year to reach a staggering 19,371,523 visits, the most of any month in the website’s 16-year history.

Furthermore, on March 28, Kelley Blue Book trampled preceding daily records to achieve an all-time high of 717,655 visits in a single day, officials stressed.
Moreover, the company said in-market car shoppers to Kbb.com have been submitting a record number of leads for used cars since the beginning of 2011. 
Used-car leads were up 56 percent year-over-year in January; 70 percent year-over-year in February. As for March, leads were up 70 percent year-over-year. 

Kbb.com analysts attribute an increased market demand for used vehicles to rising gas prices and a recovering economy as reasons for the surge in used-car leads.

"In-market shoppers are flocking to Kbb.com as a one-stop resource for their next new or used car," said Justin Yaros, executive vice president of product design and development for Kelley Blue Book’s kbb.com. 

"Many areas of Kelley Blue Book’s kbb.com are experiencing tremendous increases in traffic and engagement, a trend that we expect to grow throughout the year as we launch our new website redesign in the coming months. With an all-new Kbb.com design in the works and brand–new groundbreaking tools set to debut for the increasing number of shoppers coming to our site, Kbb.com is the best place on the Web for the automotive industry to reach in-market car shoppers,” he concluded.