Interstate National, Hyundai Partner for Automaker’s Residual Value Program

Interstate National Dealer Services revealed Tuesday the company has successfully completed a strategic alignment with Hyundai Motor America to administer the Hyundai Assurance Trade-In Value Guarantee, the newest addition to the Assurance suite of programs.

Officials recounted that the new Hyundai Assurance program is meant to eliminate concern about depreciation by giving Hyundai owners a guaranteed value for their vehicle in months 24 through 48 of ownership. They contend the program is a direct result of Hyundai and Interstate’s confidence in the nameplate’s strong residual value.

The Hyundai Assurance Trade-In Value Guarantee is administered by Interstate’s Atlanta and Charlotte, N.C. offices. Interstate intends to manage all call center, customer service and administrative operations for the more than 500,000 new Hyundai cars and SUVs sold each year through more than 800 dealerships nationwide.

The company emphasized every new vehicle comes with the Hyundai Assurance Trade-In Value Guarantee administered by Interstate at no additional cost to the consumer.

“The strategic alignment for this program is another example of Interstate’s strong and stable industry standing as well as Hyundai’s confidence in our ability to administer a program of this magnitude,” Interstate chairman Gene Becker declared.

Interstate chief marketing officer Ricky Wolfe added, “We partnered with one of the most innovative OEMs in the industry to design, test and execute an evolution in customer loyalty with this program.”

Hyundai’s Trea Reedy, who is senior group manager of dealer marketing and resource management, insisted, “Hyundai Assurance is our way of partnering with our owners in their vehicle purchase so it’s important that our business partners share our customer-centric values.

“Interstate National Dealer Services has impressed us with its thoughtful approach to this program, which ensures that the outstanding customer experience we strive for at the point of sale continues throughout ownership,” Reedy concluded.