OAK BROOK, Ill. -

vAuto is holding a Webinar today that aims to stress to dealers the importance of Internet-driven sales processes in today’s marketplace.

When referencing its reasoning behind the Webinar topic choice, the company noted, “The Internet isn’t just part of the used-car business … it is the used-car business.”

Tom Murphy, vAuto’s performance manager, will be conducting two sessions titled, “Sales Staff Training —

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Defending Market Price.”

The sessions, scheduled for 10–11:30 a.m. and 1– 2:30 p.m. EDT, will introduce a new Internet-driven sales process, noted vAuto.

The Webinar, which is complimentary to all vAuto users, will focus on:

— Review of traditional sales processes and their limitations given the dynamics of today’s Internet-driven marketplace.

— Identifying tools for communication transparency and credibility when using market pricing.

—Training designed to help dealers effectively answer the most common objections without sacrificing margin.

For those interested in registering for the morning session, see www2.gotomeeting.com/register/793530778.

For afternoon session registration, visit www2.gotomeeting.com/register/455737290.