CHICAGO -

Multimedia and video marketing technology company Liquidus announced Tuesday the launch of its new Socialink Facebook application that can help enable dealers to deliver engaging, customized video of every vehicle in inventory to an audience of potential buyers on Facebook.

Socialink provides an interactive, multimedia marketing opportunity for dealerships looking to tap into a larger audience through social media, according to officials.

Backed by Liquidus’ turnkey video production technology platform, dealers can use Socialink to provide a more personalized shopping experience for every vehicle on their lot, enhancing Facebook buyer engagement.

“Everyone knows that Facebook is the social media powerhouse, delivering a massive audience of consumers that no other media can touch,” said Todd Holmes, president, chief executive officer and founder of Liquidus.

“Socialink lets car dealers tap into this market by extending the vehicle-video browsing experience that has helped make dealership websites so popular in recent years. Not only does Socialink echo this experience, it also capitalizes on the social media phenomenon by enabling users’ to share their vehicle ‘likes’ with friends,” he added.

In addition to delivering an interactive video experience for each vehicle, including custom voiceover narration and graphic overlays, Socialink also provides complete vehicle details, Carfax reporting, lead generation tools, dealership maps and links to related vehicles.

A “Contact Dealer” form reduces friction, making it easy for consumers to connect immediately to the dealership to setup a test drive, management suggested. To search for a car, users can filter dealer inventory by make and then sort by price, year or mileage to find the ride that best suits their needs.

“The Socialink Facebook Application is DealerActive’s go-to application for displaying the dealership’s inventory on Facebook,” said Liz Coudriet, director of production at DealerActive, a Socialink reseller that currently has two dealerships using the application — Keith Hawthorne Ford of Charlotte and Belmont, N.C.

“Socialink combines real-time inventory marketing with the social component to deliver a one-of-a-kind user experience for dealerships looking to get on board with the social trend,” Holmes said.

An updated version of the product will become available later this summer with iOS support for viewing on iPads and iPhones that will include a “polling” application that will leverage the social nature of Facebook to allow interactive voting from friends to gather feedback on possible vehicle purchases, officials revealed.

Socialink is sold to automotive dealers through Liquidus resellers such as Dealer Active, with complementary technologies Videolink and Bannerlink available through Digital Motorworks, Inc. and Comcast Spotlight, respectively.

For more information about Socialink, visit http://apps.facebook.com/liquidus-socialink or call (312) 337-9888.