BURLINGTON, Vt. -

Dealer.com announced today that it has chosen a new vice president of marketing that brings more than 15 years of experience in the communications field to the company.

Tapped for the position is Eliza Kelly, who will be responsible for marketing strategy, corporate communications and solutions marketing programs “to support the company’s significant investment in research and development,” officials noted.

"We are thrilled to have Eliza join the executive team and lead our marketing efforts during this time of growth," said Rick Gibbs, president and chief technology officer at Dealer.com.

"Her deep automotive industry experience will be instrumental in continuing to create unique engagement opportunities with our customers and prospects, grow demand generation and strengthen the Dealer.com brand,” he continued.

Before joining Dealer.com, Kelly held various marketing leadership roles at automotive marketing services company Cobalt.

Moreover, the new VP of marketing also previously held strategic consulting roles for a variety of automotive technology companies.

Kelly highlighted her enthusiasm for the new position, saying, "I am extremely excited to take on this new responsibility and work with our innovative and energetic marketing team.

"The pace of product innovation on an industry leading platform provides numerous creative marketing opportunities. I look forward to advancing the marketing and communications initiatives at Dealer.com while further supporting the long-term branding of the company and its products,” she concluded.