BURLINGAME, Calif. -

CarWoo discovered this week that site data showed the rigor of negotiation appears to be lessening as new-vehicle prices begin to return to first quarter levels after peaking in July.

Back in March, the site indicated online new-vehicle buyers were making their purchase decisions in just a little more than one day. By July, as the full effects of the inventory disruption impacted new-model prices, CarWoo determined buyers were taking nearly two full days to make their decisions.

The site also added online interactions between buyers and dealers increased more than 30 percent between March and July.

Officials noticed August prices began trending back toward early 2011 levels. And at the end of last month, they found buyers making their decisions in just 1.5 days and were interacting with dealers only 10 percent more than in March.

“The CarWoo MarketPlace allows us to observe all aspects of the online transaction,” explained Tommy McClung, CarWoo’s chief executive officer.

“We are able to see the interaction between price and buyer behavior,” McClung continued. “As buyer interaction went up, we also saw the importance of dealer behavior.

“As we have observed before, professionalism trumps price in these negotiations with the winning offer being the lowest less than 43 percent of the time,” McClung went on to say.

In other site news, CarWoo recently passed 100,000 fans on Facebook. In celebration of this milestone, CarWoo launched a sweepstakes on Facebook and will give away a Honda Fit when it reaches 200,000 fans.

Details for the sweepstakes can be found at the CarWoo’s Facebook page.