SUNNYVALE, Calif. -

Charlie Vogelheim, whose career has included executive stops with J.D. Power and Associates, Kelley Blue Book and IntelliChoice, accepted a new position Tuesday as vice president of strategic alliances with ResponseLogix, a provider of digital response management software for Internet leads

ResponseLogix highlighted Vogelheim brings more than 25 years of industry experience to his new position, including roles as executive editor at Kelley Blue Book and IntelliChoice. Vogelheim also served as vice president of automotive development at J.D. Power where he was responsible for the International Automotive Roundtable and created the Automotive Internet Roundtable.

Executives pointed out Vogelheim also has contributed to numerous website development projects with companies such as AOL, Microsoft, Yahoo, Google and eBay. He also recently was a key contributor to the newly redesigned IntelliChoice.com website.

“We are more than pleased to have Charlie Vogelheim join the ResponseLogix team,” stated Tom Mohr, president and chief executive officer of ResponseLogix.

“Charlie’s much sought after digital expertise in the automotive industry will help to guide the strategic direction and partnerships at ResponseLogix,” Mohr continued.

“Through Charlie’s leadership at companies like J.D. Power & Associates, Kelley Blue Book and IntelliChoice we know that ResponseLogix and our partner dealerships stand to benefit from his unique experience,” Mohr went on to say. “Few in our field have a pioneering legacy as strong as Charlie’s and we are excited for the next phase of our company’s development.”

Commenting on his new role, Vogelheim said “I am excited to join an innovative and fast-growing company like ResponseLogix where my experience in the auto industry will have an immediate impact.

"Throughout my career I have been fortunate to help shape leading-edge companies and industry events. I look forward to being part of the creative, high-performing team at ResponseLogix,” added Vogelheim, who has attended most major international car shows and industry events where he is often a featured speaker.

Furthermore, Vogelheim has frequently appeared as an industry spokesman and analyst on television, print and digital media.