WINNIPEG, Manitoba -

In an effort to increase the convenience of online car shopping, LemonFree.com recently announced the launch of its mobile site, describing the site as “another simple, fresh approach to car buying on the go.”

The new mobile site is compatible with all mobile devices and platforms and provides all the features of the full site, meaning users can search for a vehicle, view information for any of the 2.3 million autos on the site and call or email a dealer.

“We want to give our users the best car-buying experience possible,” said Lance Schafer, president of LemonFree.com. “With more and more people accessing the Web through their smartphones, it was time for LemonFree to go mobile.

“A mobile site allows users to verify the vehicle information they saw online when they’re in the dealer’s lot. It’s also a whole new way to comparison shop,” he continued.

In other company news,  LemonFree.com is also making a few changes to its website.

The restyle includes a new colour scheme, a redesigned search tool and a new layout, “all intended to make the site more user-friendly while still delivering the high-quality vehicle searches users have come to expect,” officials noted.

“We’re excited to hear what users think of the new mobile site and the site restyle,” said Schafer. “As always, our number one goal is to change the story of buying a car by making it as simple and transparent as possible.”