HookLogic Adds Former MileOne Exec to Team

The automotive team at HookLogic is bringing in another former MileOne Automotive executive, the company said Tuesday.

Appointed to serve in a senior sales management position is Jeff Kershner, whose automotive background includes a wide spectrum of position in the business, including parts, sales and writing.

He is the founder of DealerRefresh, a website for auto business professionals. Kershner’s experience includes such positions as director of marketing for Younger Motor Cars (his most recent position) and e-commerce manager for MileOne, including other roles in the auto business.

“Jeff adds credibility to our automotive offerings and reassembles a team that had great influence in the retail automotive e-commerce space,” said David Metter, president of the auto division at HookLogic, who worked with Kershner at MileOne.

"I never envisioned anyone other than Jeff in this role. It’s another proof point for HookLogic’s automotive solution,” he added.

Additionally, the company named Ryan Gerardi the director of business development. He worked in a similar role for HomeNet.