Nissan, Infiniti Dealers Can Now Offer Free SiriusXM on Pre-Owned Vehicles
Thanks to a deal with Sirius XM Radio announced Thursday, Nissan and Infiniti dealers now have another selling point at their disposal to move pre-owned units on their lots.
The dealers can now offer a three-month subscription to Sirius XM to customers who buy any used vehicle (regardless of manufacturer) that has factory-installed Sirius or XM Radio.
“We are thrilled Nissan and Infiniti dealers are joining the growing list of participating dealerships across the country giving their pre-owned vehicle customers a three-month introductory subscription to SiriusXM," said Joe Verbrugge, senior vice president and general manager of Sirius XM’s automotive remarketing division.
“Customers buying any pre-owned satellite radio-equipped vehicle from Nissan and Infiniti dealerships can be assured they are receiving the best in-vehicle experience on the road,” he continued.
Offering some dealer input, Ken Schatzberg, operating partner of Infiniti of Scottsdale, noted: “I am a firm believer in the SiriusXM Pre-Owned Vehicle Program and when we were presented with the opportunity, we immediately enrolled in the program.
“We are now able to demonstrate SiriusXM and provide a three-month subscription to our customers on any pre-owned satellite radio-equipped vehicle in inventory, making our vehicles come alive with the latest in-vehicle entertainment and providing an added value to my customers,” Schatzberg added.
To enroll, dealers can e-mail SiriusXM at SXMPreOwnedProgram@siriusxm.com.