PORTLAND, Ore. -

Revealed late last week, NADAguides has now integrated Chrome System’s PaymentDriver solution into its website.

Introduced earlier this year, the payment solution allows dealers and other third party online providers to offer consumers the ability to generate online monthly payments for specific vehicles.

“Visitors to NADAguides.com will now be able to more precisely calculate and compare side-by-side projected lease and retail payments for thousands of new and used vehicles,” said Amit Maheshwari, general manager of DealerTrack Data Services.

“PaymentDriver is the only dealer-configurable calculation solution that leverages up-to-date finance rates and residuals from hundreds of lending institutions,” he added. 

Highlighting another perk for dealers, while utilizing NADAguides.com, they can also now offer consumers lender and rate choices from available lending institutions to potentially help drive traffic to their websites by allowing visitors to estimate payments for any vehicle based on current rates and incentives in their area, officials explained.

According to Troy Snyder, director of product development at NADAguides, “We believe showing a real payment on an actual vehicle selected by the consumer is a critical part of the vehicle researching and shopping experience, and an element necessary to make the most informed purchase decision possible.

“PaymentDriver from Chrome delivers the accuracy that can lead to more website traffic and more highly qualified leads for dealers,” he continued.