SEATTLE -

Cobalt revealed Wednesday that it has been tapped as a Google AdWords Premier SMB Partner so that it can now help educate small/midsize businesses that are looking for assistance with online advertising efforts.

To earn this distinction as a Premier SMP Partner, firms must pass Google’s requirements for qualification, transparency and customer service.

Among these tasks are undergoing Google product and account management training.

“We are honored that Google has again recognized the value created by Cobalt’s innovative and unique digital advertising platform,” stated Max Steckler, vice president of advertising solutions. "This recognition is further evidence that Cobalt Digital Advertising solutions are industry-leading in their ability to provide a seamless, integrated experience for consumers throughout their buying journey, resulting in qualified buyers to dealers and their manufacturer partners.”

Ben Wood, head of Google’s American channel sales partnerships, added: “We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Cobalt/ADP. Automotive dealers will not only benefit from Cobalt’s in-depth training, but from their years of experience in the local market.”