BURLINGAME, Calif. -

DealerRater has rolled out a new service powered by CarWoo that can help connect in-market consumers with dealers.

With DealerRater’s Private Buy, consumer members can tap into the CarWoo MarketPlace, an anonymous online vehicle marketplace. Explaining how MarketPlace works, officials noted that a host of dealers provide offers, and the customer selects the best offer. Only then will the chosen dealer receive the customer’s personal information.

Additionally, the partnership will give all CarWoo buyers access to the DealerRater reviews, which will be integrated into the MarketPlace reputation system.

“At DealerRater we believe that car buyers are entitled to a great experience and to know, in advance, who is going to treat them well,” stated DealerRater president Chip Grueter. “CarWoo definitely assures the quality of the online buying experience and by teaming with them, we know that with our combined reviews and their process, car buyers are going to be well informed and fully satisfied.”

CarWoo chief executive officer Tommy McClung added: "CarWoo powers a fantastic car buying experience for consumers. We are delighted to provide the CarWoo MarketPlace to the highly informed DealerRater consumer members with this powered by CarWoo experience.

“Enabling buyers to have even greater insight into dealer quality by incorporating the DealerRater reviews into our reputation system is truly exciting for CarWoo. Consumers absolutely win with this partnership,” he continued.