DAYTONA BEACH, Fla. -

An industry veteran who has held posts at DealerTrack, JM Family Enterprises and Reynolds and Reynolds was tapped to be vice president of sales at DMEautomotive on Wednesday.

Gaining the position is Chris Case, who brings  more than 20 years of sales experience at some of the industry’s most well-known technology providers.

DMEautomotive is charging Case with expanding the scope of dealerships that are using the company’s innovative customer retention, loyalty and database management products, as well as developing its direct-to-dealership sales team to generate increased product demand.

DMEautomotive reiterated that it provides turnkey marketing for dealers and aftermarket franchises nationwide, using science in order to increase marketing lift, customer conversion and retention. DMEautomotive consolidates multiple programs and marketing efforts, thereby increasing ROI and reducing marketing cost.

Prior to joining DMEautomotive, Case was sales director, east for the DMS division of DealerTrack.

As national sales director at JMsolutions — a division of JM Family Enterprises — Case had primary responsibility for the AAX Inventory Management product line.

Prior to that, Case spent more than 12 years at Reynolds and Reynolds in sales management and direct sales positions.

“A rapidly changing market driven, in part, by a difficult economy, extended ownership cycles and the continuing evolution of new media, continues to compel dealerships to seek out technology-based loyalty and retention programs that cost-effectively maintain their current customer base, while also targeting new high value customers,” stated Mike Walther, president and chief executive officer of DMEautomotive.

“Chris’ track record of dramatically improving sales performance and his understanding of the needs and challenges facing auto retailers will be a tremendous asset,” Walther continued.

Reacting to his new position, Case said, “DMEa is an exciting company that truly understands how automotive consumers behave and how to use that information to help dealerships drive customer loyalty, retention and increased service participation.

“The biggest and most innovative automotive organizations in the industry are already benefitting from DMEa’s cutting-edge products, and I look forward to expanding this benefit to thousands more dealerships across the country,” Case concluded.