Mota Motors Appoints Autobytel Founder as New CEO, President
Provider of online vehicle certification and selling platforms Mota Motors revealed Monday it has appointed a new president and chief executive officer. And the new CEO was on hand at Auto Remarketing’s Used Car Week in Las Vegas.
Tapped for the position is Jeffrey Schwartz, who will also serve as a member of the company’s board of directors.
Schwartz is well known for digital marketing innovations in the automotive industry, having served as president and CEO of both AutoWeb and Autobytel. He is also the founder of Autobytel, as well. He brings more than 15 years of experience in the digital marketplace to Mota, the company noted.
Commenting on the new hire, Mota Motors board chairman and IronPlanet founder Reza Bundy, noted, "We are very pleased to welcome Jeffrey to the Mota team.
"Jeffrey has an impressive track record of leadership and success in the digital automotive space and a deep understanding of both automotive consumers and dealers. These qualities, along with his commitment to bringing transparency and trust to the used car market place, will be critical assets as Mota rolls out its game-changing vehicle certification and selling platforms,” Bundy continued.
Highlighting Schwartz’s career before joining Mota, during his time at Autobytel, “The company emerged as a leader in the digital automotive space and expanded its customer list to include every major automotive manufacturer and over 25,000 automotive retail relationships,” Mota shared.
Schwartz also helped grow Autobytel’s market share of new-car buyers to 9 percent, representing more than $40 billion in annual gross market sales for its dealer customers.
Mota’s new president and CEO also founded automotive media and marketing company TraderNet and served as chairman of dealership group AutoCentro, which was focused on the Hispanic market.
Interestingly, before his tenure at AutoWeb, Schwartz held various executive positions at The Walt Disney Co., including vice president of corporate affairs.
Expressing his enthusiasm for his new position, Schwartz said, "The energy, human capital and cutting-edge technology at Mota, combined with its commitment to making the Internet the simplest, safest and smartest place to buy or sell a used vehicle, is truly inspiring.
"I look forward to working with the Mota team to bring new products to the used-car marketplace that will not only improve used car buyer confidence, but also provide increased sales and profits for auto dealers and private sellers,” he concluded.