TORONTO -

After a successful 2011 event that put a greater emphasis on Canada’s top pre-owned dealerships, the 2012 edition of the Auto Remarketing Canada conference will continue to build on that momentum and offer even more for dealers, organizers said this week as dates and location for the event were unveiled.

Auto Remarketing Canada 2012 will be held April 16–18 in Toronto at The Fairmont Royal York with CarProof once again serving as lead sponsor.

“The biggest improvement made last year was the participation of a substantial number of the top pre-owned dealers in Canada. These people really made a dramatic difference in the quality of event,” said conference chair Bill Zadeits.

“Auto Remarketing Canada changed from being a focused remarketing industry event, toward a complete used-car industry conference, that’s why we’re now including the phrase ‘Canada’s Used Car Conference.’ It’s evolving into something bigger than we initially conceived,” he continued.

This year’s conference will also include a few new items, Zadeits said.

“For 2012 we’re going to add some special recognition for Canada’s best and most successful pre-owned dealers, we’ll also have more hands-on workshops and break-outs focused on digital marketing and advertising strategy within the pre-owned space,” he shared.

“Last year’s party at the Hockey Hall of Fame was a huge hit, and we’ll host that again. We’re very happy to have CarProof back once again as the lead sponsor of the event,” Zadeits added. “That support has been a huge shot in the arm for the conference through the years, and we look forward to growing the business we’re doing with Paul Antony and his team at CarProof. Plus, we’ve got a few surprises that I can’t release yet.”