CARY, N.C. -

Cherokee Automotive Group president Bill Zadeits took a moment to absorb the milestone — how Auto Remarketing surpassed 1 million page views on its website during 2011 — the first time the leading used-vehicle media outlet accomplished such a feat.

“Wow, what a long way we’ve come in a short time,” declared Zadeits, who also became Auto Remarketing’s publisher in December.

“The way that information and media is being consumed today is completely new and fresh,” he continued. “It’s exciting to be on the leading edge of this new opportunity. We’re bullish on the automotive industry and excited about our place as the leader in the pre-owned side of that market.”

To be exact, managers and staff from dealerships, auctions, automakers and industry service providers generated a total of 1,102,813 page views while reading, listening and watching the content from AutoRemarketing.com, offerings that include breaking news, in-depth features and guidance from successful leaders.

Auto Remarketing has led the industry with its online content, headlined by Auto Remarketing Today, which is delivered each weekday to more than 20,000 email subscribers.

“Dealers in particular are hungry for information that helps them grow and improve their pre-owned business,” Zadeits surmised. “Despite a temporary dip in wholesale inventory, used cars will always be a tremendous profit center for a dealership.

“Auto Remarketing and our related media properties are the best, first source for the information and news dealers and other industry executives need,” he emphasized about the site, which enjoyed a 68-percent year-over-year surge in page views during the fourth quarter.

“Dealers continue to be the strongest growth category within our readership, and our engagement with them is robust; just ask those companies who advertise with us,” Zadeits recommended.

With expanding readership and content offerings, Zadeits also believes Auto Remarketing’s advertisers are receiving a superb return on their investment.

“There’s a definite advantage to being with the leader in any category. Our advertisers know this, and that’s why we continue to grow our business each year,” Zadeits asserted.

“Dealers know that through engagement and interaction with our media properties (print, digital, Webinars and in-person events) they are getting valuable, timely information,” he continued. “Our advertisers benefit from a consistently growing audience — delivered with industry-best practices, measured by independent third parties and proven results. No secrets. That’s what we do, and as a credit to our content developers and digital team — no one does it better."

Having achieved 1 million page views for the first time, Auto Remarketing isn’t about to ease off the throttle this year. Zadeits outlined his team’s three-part strategy:

1. Create and deliver relevant, valuable and compelling content.
2. Deliver it to an ever-growing and qualified audience.
3. Repeat

“Our goal isn’t simply more page views,” Zadeits pointed out. “We understand what works and we’re committed to that strategy or game plan, if you will.  Our team is competitive and we have a very simple, but powerful strategy, and again, it’s no secret.

“Do these things with a commitment to excellence, and the page views and impressions and advertising revenue naturally flow to you,” he added.

Why is Zadeits confident in revealing performance figures and other strategic information?

“I don’t mind sharing that because it’s really simple,” he responded. “The real secret and the real challenge come in the details of this strategy. It’s in doing these things with excellence, every time. That’s not as easy. So many miss the opportunity at excellence because they settle for ‘good enough.’  Not us. 

“We’ll continue to grow our media brands and our business by delivering relevant, valuable and compelling content in every channel we can — wherever our qualified audience wants to consume it — with a commitment to excellence,” he concluded.