Audi Using foursquare to Push Advice from U.S. Ski Team & Other Promotions
Audi of America is using its foursquare account to augment its sponsorship of the U.S. Ski Team.
Late last week, Audi explained that members of the U.S. Ski Team, including Olympians Lindsey Vonn and Andrew Weibrecht, are contributing tips with the best skiing destinations to Audi’s foursquare account.
The OEM indicated that foursquare users who follow Audi and check in to popular ski resorts this season can unlock an exclusive Audi foursquare badge, which grants 20-percent off all items at the Audi collection, including accessories, apparel, motorsport and cycling products and more.
Audi reiterated that it has been a sponsor and the official vehicle of the U.S. Ski Team since 2007.
Audi-sponsored USSA events have included top talent, including Vonn, the ladies’ downhill 2010 Olympic gold medalist, ladies’ downhill 2010 Olympic silver medalist Julia Mancuso, 2009 World Championship giant slalom skier Ted Ligety and Weibrecht, the men’s Super-G 2010 Olympic bronze medalist.
“The sponsorship of the U.S. Ski Team is part of Audi’s global commitment to professional skiing and aligns with the brands dedication to high performance and unparalleled technology,” OEM officials declared.