CHARLESTON, S.C. -

VIN Viper revealed Wednesday a group of mobile app and software upgrades, as well as some price changes, in an effort to make it even easier for dealers to utilize the company’s software.

These upgrades will hit all of the company’s platforms for the Android, iPhone, Windows Mobile and its web-based utilities.

“There are numerous user interface upgrades, a new scanning platform, the removal of device restrictions and even a new pricing model that has turned the automotive industry upside down”, said Jason Seligman, president of VIN Viper. 

And on top of a plethora of mobile app enhancements, the company noted that users will also find more features and added functionality in the desktop web portal located at www.vinviper.com.

This portal  allows users to “view and manage all mobile app appraisals, create new ones, export/import vehicles into other software platforms, manage all settings, take multiple photos, make appraisal notes, e-mail appraisals within the app and push vehicles to Facebook as news feeds,” the company explained.

Mobile Upgrades

In perhaps one the most interesting points on the list of upgrades, VIN Viper has released a new VIN barcode scanner for its Android platform.

The company noted that it spent over a year developing the new barcode scanning module which it contends is one of the fastest in the industry.

On top of the new scanner, the company’s  iPhone and Android apps now have a new user-interface. This upgrade is designed to “allow dealers to book deals faster and access critical data metrics on one page, thereby eliminating the need to page flip and saving appraisal time,” officials explained.

Price Changes
 
Seligman also noted that the company has initiated a new marketing plan and business model, as well as a new pricing model. 

“VIN Viper has initiated a new marketing plan and business model that now offers the most advanced features, functionality and accessibility not previously offered in the industry,” Seligman explained.

“For only $25 a month, VIN Viper is offering a suite of products and features not only unavailable elsewhere, but at a 400 percent annual savings for comparable products offered by VIN Viper’s direct competitors," Seligman contends.

The company’s president wrapped up his commentary on the recent news by touching on plans for the future: “We will push to continually expand that gap and the result will be more features for the automotive community, a more standardized and accepted platform and a reset on what the industry thinks is ‘fair’ pricing for value added resources that are quickly becoming the standard,” Seligman concluded.