NASHVILLE, Tenn. -

Dataium has rolled out a redesigned version of its VisiCogn INSITE business intelligence and data reporting tool, and this enhanced solution is now available for dealers to use.

The revamped INSITE tool has been integrated into the VisiCogn Knowledge Center platform and is designed to bolster overall performance and usability for dealers, the company explained.

Among the more significant upgrades is an extended data timeframe in the standard edition. What’s more, Dataium is offering mobile device access to the dashboard.

There are also new reporting modules added to INSITE that offer dealers and dealer groups the following, as listed by Dataium:

—Standard website performance metrics benchmarked against local market and national performance indicators.
—Car buyer preferences on inventory and product selections.
—Enhanced auto shopper profiles aggregated from auto shopping activity across Dataium’s network of automotive websites including dealership, manufacturer and automotive portals.
—In-depth SEO and SEM analysis showing not only the keywords that drive the most traffic, but those that drive the highest conversions.
—Lead attribution modeling.

“Our goal has always been to create tools and solutions that revolutionize and improve the way dealers do business,” stated Jason Ezell, Dataium’s co-founder and president.

“We strive to provide dealers with better metrics to improve the decision making process which will produce better results and the enhanced VisiCogn INSITE does exactly that,” Ezell continued.