SUNNYVALE, Calif. -

Dealers who already are familiar with Digital Air Strike won’t see that brand go away even after a recently completed merger with ResponseLogix.

This week, officials declared that Digital Air Strike would be the official company name of the recently merged automotive digital marketing companies headquartered in Silicon Valley.

Officials explained that Digital Air Strike now has the combined prospect-response digital marketing solutions with automotive social media and reputation management for dealers.

Both of the individual companies were founded by industry veterans and work with dealers, dealership groups and manufacturers nationwide.

“The Digital Air Strike name captures the dynamic range of digital solutions and services in our expanding portfolio. We conducted primary research across all tiers and confirmed that it is an igniting brand that has strong brand awareness on par with many established companies in our industry,” explained Tom Mohr, ResponseLogix co-founder and now president and chief executive officer of Digital Air Strike.

“Digital marketing mediums have dramatically changed the advertising landscape, and we are excited to be the first automotive solutions company that has combined innovative lead management technology with cutting-edge social media and reputation management services,” Mohr continued.

Founded in 2007, officials indicated the Response Logix name will transition into one of three product lines for the company while continuing to deliver multi-vehicle price quotes, lead follow-up and behavioral targeting solutions for dealers. 

The original Digital Air Strike automotive social media and reputation management product lines will now be branded Social Logix and Reputation Logix, completing the merged digital product offering.

Digital Air Strike’s three product lines — Response Logix, Social Logix and Reputation Logix — are all geared to provide the benefit of fast response, enhanced marketing campaigns and increased consumer engagement.

“Dealers are continually engaged in a digital war for market share with the goal of driving more traffic to their website and all online assets they control,” stated Alexi Venneri, original Digital Air Strike co-founder and now chief marketing officer and chief operating officer of social media.

“The Digital Air Strike brand was designed to communicate our value proposition of providing digital air cover and a dedicated team to work behind the scenes to give our dealers a distinct online advantage,” Venneri added.