DETROIT -

Since Twitter sees domestic automakers utilizing the social media platform more, the company recently opened an office in the Motor City.

Twitter spokesman Robert Weeks said the company will have a “handful” of employees in Detroit, according to a report from Reuters. Weeks indicated these employees’ efforts will be aimed at working with brands from General Motors, Ford and Chrysler as well as auto-related advertising agencies.

Weeks told the news service that the San Francisco-based social media company is “happy to play a role in downtown Detroit’s digital renaissance.”

Twitter also has Midwest offices in Chicago and Cincinnati.

Dan Gilbert, the chairman of Detroit-based Quicken Loans, owns the office space that Twitter will use and according to the Reuters report, he has been influential in courting companies to come to Detroit. He is in talks with other big-name companies that could soon locate in the city.

“We’re in negotiations with other names as recognizable as Twitter,” Gilbert said in an interview. He hopes to have additional deals to announce in coming months.

Reuters explained the expansion comes at a period when Twitter, founded in 2006, has aggressively sought to boost revenue by selling “promoted Tweets” after years of largely steering clear advertisers.

Promoted tweets are advertisements that are inserted in a user’s stream of messages on Twitter — similar to a Web page that features pop-up ads.

The original Reuters report can be found here.