PORTLAND, Ore. -

Chrome Data recently conducted a study of dealership websites that offer vehicle videos and found the use of mobile devices to watch full-motion model videos jumped from nearly zero a year ago to 8 percent in the first quarter of this year.

And which specific model is capturing the most video attention? Chrome discovered the 2012 Kia Sorento topped the list of the most-viewed videos.

Rounding out the top 10 most viewed vehicle videos during the first three months of the year according to the study were:

—2012 Kia Soul
—2011 Ford F-150
—2012 Volkswagen Jetta
—2012 Kia Optima
—2012 Hyundai Sonata
—2012 Hyundai Elantra
—2012 Volkswagen Passat
—2012 Kia Sportage
—2011 Chevrolet Silverado 1500

However, Chrome contends Toyota reigns supreme when it comes to the viewing of complete videos.

During the past 12 months, the study determined the top ten videos with the lowest abandonment rates were:

—2011 Toyota Sienna
—2011 Honda CR-V
—2011 Toyota Venza
—2011 Toyota Prius
—2011 Chevrolet Equinox
—2011 Toyota Corolla
—2011 Toyota Highlander
—2011 Toyota RAV4
—2011 Toyota Tacoma
—2011 Ford Edge

Furthermore, the study revealed Apple mobile device users represent the greatest growth at 18 percent. These users also have lower abandonment rates than Windows7, XP and Vista users.

Chrome went on to mention the use of HTML5 to view videos jumped more than 16 percent, gaining significant ground against the still-dominant Flash, which grew by 4.9 percent.

“Advanced operating systems and sophisticated phones have created a mobile population that demands anytime, anywhere access to the web to research goods and services, including vehicles,” explained Robin Goodyer, director of product management, sales and marketing at Chrome Data.

“With today’s mobile devices, vehicle shoppers can immerse themselves in engaging full-motion video that provides complete vehicle information and is a contributing factor to increased dealership leads and sales,” Goodyer continued.

Chrome Data reiterated that it offers complete video packages for both new and pre-owned vehicles. The Top 200 New Vehicle Test Drives and 1:00-on-One New Vehicle Profiles include original video programming from Wheels TV, hosting and delivery services from Brightcove and Chrome Data precise vehicle descriptions for informative and entertaining presentations.