WALTHAM, Mass. -

DealerRater on Wednesday announced national availability of its new comprehensive online reputation and social monitoring platform — 360Certified — a solution for new dealership customers, as well as an upgrade for existing Certified Dealers. 

The company explained that 360Certified is the premium level of DealerRater’s popular Certified Dealer Program. In addition to the full suite of review-gathering and leveraging tools, 360Certified offers dealerships a comprehensive online reputation and social monitoring platform.

The new 360Certified expanded tool kit, featuring DealerRater’s proprietary 360 Dashboard, can enables dealers to monitor reviews across the Web, improve the store’s online visibility for potential customers and better track and promote their efforts on social media sites.

Officials mentioned that 360Certified also can automate the gathering and filtering of consumer sentiment from across the Web, allowing dealers to focus on promoting quality customer service and building a superior reputation.

“In the few short weeks we have been using 360Certified, we have been able to increase our visibility and organize our online presence in a convenient and intuitive way.  It’s incredibly helpful to have a tool that is able to give us daily insight into the effectiveness of our SEO and reputation management efforts,” stated Liz Kelly, e-commerce director at Suntrup Automotive Group.

“We love the reporting capabilities that are complex, yet delivered in easy-to-consume visuals,” Kelly continued. “This product really helps cut through the muck to give us the information we need to compete in an intense digital market.”

DealerRater’s 360 Dashboard can provide dealers with a complete snapshot of the dealership’s online reputation, Web visibility and social media efforts.

This single dashboard view can enable a quick and comprehensive examination of all of the relevant and critical components for maintaining a positive and profitable online presence.

Furthermore, the company noted 360Certified has an all-inclusive set of features and drill-down functionality so dealers can save time while ensuring a positive online presence.  

Moreover, DealerRater’s 360Certified platform can enable dealerships to:

—Monitor reviews across all major third-party review sites
—Share positive reviews across major social media sites
—Monitor online conversations about the dealership in blogs, news sites, and social media outlets
—Track dealer visibility across major review sites, search engines and directory pages
—View consumer sentiment (positive/negative) on the dealership
—Determine online “share of voice” in search engine results as compared to competitors
—Rely on executive reporting and email alerts to measure the dealership’s online visibility, review mix and social media progress

DealerRater president Chip Grueter insisted, “360Certified represents the most complete online reputation and social media monitoring platform in the dealer market, allowing dealerships to take full control of their online reputation.

“The initial response to our exclusive product preview has been overwhelmingly positive and demonstrates the true need for such a solution in the marketplace,” Grueter went on to say.

A customized product demo can be arranged for prospective or existing dealer partners by contacting DealerRater at (800) 266-9455.