DAYTONA BEACH, Fla. -

Marketing company DMEautomotive has released a new call management solution for dealers it contends spans the “gamut” of contact management needs.

MasterCall, an  inbound/outbound call management solution, is designed to “solve a critical gap in customer relationship management that costs dealerships hundreds of thousands of dollars per year: missed and mishandled sales and service calls,” the company stressed.

"At DMEa we believe that every missed call is a big deal because every mishandled call is lost revenue," said Mike Walther, president of DMEautomotive.

"Our data shows that with backstop call handling alone, service revenue can increase an average of nearly $18,000 a month — or well over $200,000 a year,” he asserted.

The company then went on to highlight the features of its new program:

—MasterCall Backstop Call Handling: “Answers inbound calls that come in to the dealership outside of business hours or when operators are busy – live 24/7.”

—MasterCall Solutions: “Outbound service and sales lead calls covering unsold follow up, lease renewal, Internet prospects, CSI and targeted sales opportunities, as well as appointment setting, lost customer, no-shows and more.”

—MasterCall Inbound Appointment Setting: “Ensures that all service calls are consistently answered, appointments are set, and inquiries are handled, regardless of call volume, plus tracking and reporting.”

—MasterCall Plus: “Outbound sales and service lead generation calls, as well as inbound service appointment setting call solution.”

And one dealer expressed his enthusiasm for the new solution, noting his store has already seen results: "We noticed a huge improvement in the flow of the shop. DMEa has always been professional with our customers and our staff has found them easy to work with,” said Dennis Buchanan, general manager of Honda City in  Long Island, N.Y.

For more information on the product, see here.