CHICAGO -

Dealerships have a new tool available to analyze their online efforts.

Automotive online marketing company Automotive Internet Media has announced the launch of its all-in-one package for dealers’ digital and interactive marketing.

The company, which offers services in more than 10 marketing communication disciplines across numerous strategic platforms, reports it has developed a full-service package to offer dealerships a turnkey online marketing solution. It will continue to provide a la carte offerings per dealership need.

“If a dealership wants to dominate their online market, we can make that happen,” said Tony French, president of Automotive Internet Media. “We have significant experience and expertise in dramatically increasing traffic to dealership websites, but now we can leverage all our abilities to help dealers be the dominant dealership in their market.

“Our programs have successfully helped dealerships in various ways,” French continued, citing increases in dealership website page ranking, helping dealers become actively engaged with social media and creating effective online paid campaigns.

“Now we are taking it one step further and helping the dealership analyze all of its online efforts and shift budgets around to capitalize on the programs that are truly helping it sell more cars,” French said.

“We provide the data and analysis to the dealership to help them see what is working and what is not. If the dealership can reallocate budget from programs that are not helping to programs that can help them sell more cars, and we can track that success, then we are doing our job," he continued.

Automotive Internet Media said its in-depth monitoring strategy can help dealerships make data-driven decisions, with the goals of increased conversion, lower marketing costs and increased sales.