MINNEAPOLIS -

With more consumers turning to mobile devices for vehicle shopping purposes every day, many dealers are choosing to take advantage of this marketing space.

That said, AutoMotion — a developer of mobile apps for dealers — revealed today improvements to its platform technology, which the company contends will increase flexibility  for clients.

Commenting on the news, company president Ben Anderson said,  “Mobile’s rapid growth requires an app platform that’s flexible and easy to make changes to.

“We’re excited to announce improvements in our product that enhance flexibility for the dealer,” he added.

Explaining the enhancements, company officials noted the new technology permits adding Dealer App Extensions “with a single click."

The company continued: “Dealers can add buttons to the app that cover just about any feature; roadside assistance, value your trade, gas finder, payment calculator and many more."

And highlighting the AutoMotion Dealer App platform as a whole, the programs are all powered by a cloud-based backend system.

The company stressed this system allows complete dealer control, allowing new features to be added, deleted or modified.

Moreover, dealer changes to the app become instantly available to all app users and do not require resubmission or code base alterations.

These mobile apps also serve as a way to market a store outside of a company website.

“Dealers have the flexibility to offer time-sensitive specials, push coupon information, or highlight events through their mobile app. All changes to app layout or function can be preformed by the dealer themselves or the AutoMotion team at no charge,” the company explained.

Also, in addition to full app control, the platform also includes detailed reporting analytics and push notification messaging.

“We really focused on giving the dealers control of their mobile marketing,” Anderson said.

“Customer’s preference for interaction with the dealership is changing. We thought it was important to give the dealer the ability to tailor the app to their mobile customer’s needs,” he concluded.