NORFOLK, Va. -

With many dealers ramping up their online presence and searching for ways to market their store successfully on the Web, it is arguably becoming more and more importantto maintain consistency across advertising mediums, as well as preserving a store’s reputation on the Internet. 

In light of this growing issue, Prime Response — a division of Dominion Dealer Solutions serving as a provider of online reputation management tools for dealers and other types of businesses across the board — announced today the launch of its website www.Prime-Response.com.

Now, all future reputation management product information, news and events for the industries Prime Response serves — such as automotive, power sports, health and fitness, restaurants, specialty retail and hospitality — will now be available on one site, officials shared.

The new site will also display updated services, company history, testimonials and case studies, as well as listings of industry specialties.

Commenting on the offerings Prime Response provides dealers, Brice Englert, general product manager, remarked, "This product offers businesses a solid platform to direct and manage the building block of a sound social strategy  — consumer opinion — and to understand how to match improved operations to an improved online perception.

“With over 58 percent of consumers checking reviews before making an online purchase, the profile, track and influence components of Prime Response have become a vital piece of a dealership’s online reputation management,” he continued.

The company also offered a bit of background on Prime Response and the way the tool works.

Basically, Prime Response follows consumers’ conversations and works to positively influence customer behavior.

In doing this, the tool focuses on online review sites such as Google Places, Yahoo Local, Yelp and Citysearch, while also promoting positive reviews on social media sites such as Facebook and Twitter, officials explained.

Moreover, the company’s reputation specialists utilize “key elements” to maintain customers’ brand visibility online without removing negative reviews.

Robert Berndt, president of Dominion Dealer Solutions, stated, "From humble beginnings as an add-on to the marketing services suite within the Dominion Dealer Solutions platform, Prime Response now serves five additional industries in two countries with very strong results.

“As Prime Response continues to evolve both within and outside automotive, this website will serve our customers and reseller partners even better,” he concluded.