SUNNYVALE, Calif. -

Seamless communication between dealership sales staff and car buyers is the goal of a new partnership between Digital Air Strike and iMagicLab.

The two companies announced their collaboration this week, to offer dealerships which use the Response Logix and iMagicLab solutions a more robust level of integration. By enhancing the functionality of both products, dealers have more tools available for follow up with prospects throughout the entire sales process, the company said.

“The enhanced integration between our Response Logix system and the iMagicLab DealerCRM program has produced a more streamlined process that combines the industry-leading iMagicLab DealerCRM functionality with our rapid and continuous prospect follow up solutions,” said Tom Mohr, president, co-founder and chief executive officer of Digital Air Strike.

“This partnership is a great example of how powerful technologies and companies dedicated to dealer success can be combined to further improve a dealer’s sales process and ultimately increase customer satisfaction," he added.

Deep integration between the products, in which both systems are automatically updated, provides new functionality that makes it easier and faster for sales managers to communicate with car shoppers, the companies said. New features include synchronized lead assignment and automatic pause of the SmartFollow email campaign after a vehicle is sold, and all SmartQuote and SmartFollow marketing communications between dealers and prospects are visible in each prospect’s DealerCRM record.

“We are always proactively working to provide our dealers with the best set of tools to help them succeed,” said Tom Harsha, president of iMagicLab’s automotive division. “This synergistic integration will increase the effectiveness and power of the iMagicLab DealerCRM and the Response Logix lead management system for dealers that use both solutions.”