DAYTONA BEACH, Fla. -

DMEautomotive announced Wednesday that five of its sales and service marketing programs have been approved for General Motors CSSR “Plus Ups” Certification. 

Effective immediately, officials highlighted that thousands of GM dealers are now eligible to receive iMR sales matching funds and/or parts funds for these important loyalty, service marketing and customer retention programs that can cover the gamut of a dealership’s service and sales communications needs.

The company indicated the set of products and services certified by GM were chosen by DMEautomotive specifically to provide value-added solutions to supplement the current GM CSSR program and give franchised dealers the full breadth of services they need to drive revenue and retention.

The DMEautomotive programs included in the GM CSSR Plus Ups Certification program are:

Eligible for IMR Sales Match Funds Advertising

—Customer Journey Sales: Completely automated and customized multi-channel communications program that generates increased unit sales and higher return on investment. Targeting the five-year-old and older VIN segments of the dealer’s database with offers to purchase a vehicle and/or F&I products, as well as targeting all GM VINs to repurchase, trade-in, or renew a lease.

—Customer Journey Service: Multi-channel communications program that is proven to lift customer pay repair orders, as well as dollars per RO, resulting in higher ROI. Targeting GM VINs older than five years with retention strategies, including service reminders, reactivation, declined recommendations, and lost customer communications.

—Sales Conquest Mail Campaigns: Turnkey marketing program that drives additional sales by targeting potential customers and incorporating them into monthly OEM incentives. Targets non-customers using current launch offers and events as well as conquest direct-mail campaigns for sales.

Eligible for Dealer Parts Fund Advertising

—Service CSI Program: Email or live call surveys to assess customers’ overall service experience and targets all GM VINs 24 to 48 hours after service has been performed. 

—Service Notification Program: Enhances long-term customer retention with a series of critical customer notifications covering pre-appointment reminders in the form of a pre-recorded call, missed appointment follow-up — which is either a pre-recorded call or a live call with appointment reset — and a pre-recorded special order parts notification.

“We are delighted to further strengthen our relationship with General Motors and their dealers. Our certification by GM for the CSSR ‘Plus Ups’ program is a significant step forward as we continue to work with GM on developing a long term relationship,” stated Mike Walther, president of DMEautomotive.

“Having a robust service marketing and loyalty program has never been more critical for dealerships,” Walther continued. “Americans are holding onto their vehicles for record lengths of time, the $215 billion-plus service market is projected to grow another 15 percent by 2015 and service now represents 46.5 percent of dealer profits.

“Access to DMEautomotive programs means GM dealerships will have the right set of tools to help them successfully combat low service loyalty rates and new market challenges — and win more customers, more car sales and increased loyalty and retention,” he went on to say.