IRVINE, Calif. -

Approaching their final stretch,the Olympics have led TV ratings and been the center of water-cooler discussions, with the spotlight centered on such athletes as Michael Phelps, Gabby Douglas and Usain Bolt.

And for the second week in a row, Kbb.com’s Hot Car Report is showing automakers lucky enough to notch TV advertising spots during the games are reaping the rewards.

In fact, the “BMW X1 and the Cadillac ATS were both risers last week, and this week they have even bigger jumps, as their respective brands continue to advertise during the Olympics,” Akshay Anand, market intelligence Web analyst at Kbb.com shared.

Both BMW and General Motors are officials sponsors of the games, and consumers in the market for a new car are taking note.

(And, according to Nielsen, the Olympics took the top seven spots for TV ratings among primetime broadcast programs in the U.S. the week of July 30.)

Kbb.com analysts went on to note that Lexus is also enjoying a rise in consumer interest as it is “busy with redesigns and refreshed, adding the brand’s signature spindle grille to many of its models.”

“The GS, ES and RX all are being updated within a short timeframe of each other, and as a result, the next year will be crucial for Lexus as it tries to become the top dog in the luxury space,” Anand further explained.

Moving along, the Chrysler 300 also saw a significant increase in shopper interest (20.7 percent), coming in at No. 4 for  rises in weekly shopping activity growth on the site.

Rounding out to top was the Mazda3 with 14.5 percent growth in shopping activity.

Kbb.com also offered the following charts to illustrate the results: