ATLANTA -

There has been a new landmark reached at OVE.com. Officials with the website announced last week that OVE.com recently achieved a growth milestone of 150 independent auction partners.

In celebration of the milestone, OVE.com will continue its “Strive 4 Five” promotion.

This program applies to dealer-to-dealer transactions and gives partners selling via OVE.com financial incentives. These incentives climb as the amount of inventory goes up.

“Using OVE.com allows our independent auction partners the ability to gain access to inventory outside the auction gates, which they normally would not be able to touch,” said Jeff Roberts, sales support specialist for independent auctions.

“The benefits of OVE.com transcend the online community, with some of our independent partners leveraging their online relationships to convert buyers and sellers to in-lane business,” he continued. “In addition, OVE.com enables independent auctions to meet the needs of their national client base.”

Joe George, senior vice president of product development, added: “Partners using OVE.com add another buying and selling avenue to their business portfolio, increasing sales and profits. We would like to thank the independent auctions that have partnered with OVE.com, and we look forward to serving many more dealers through our online marketplace.”

Offering the auction perspective, Chad Bailey, owner and general manager of Akron Auto Auction, noted: “OVE.com has given us the opportunity to gain worldwide exposure, and as an independent auction, we try to take advantage of every opportunity that gives us positive recognition across the globe.

"Partnering with OVE.com has given us that chance," he added.