CARY, N.C. -

The CPO Forum is drawing near, and the speaker list continues to grow. The event's lineup touts some of  the top automakers in the business and industry experts, who will share their take on reputation management and advertising strategies specifically tailored to the certified pre-owned market.

And when the event gets rolling in the fall, the first day will launch with a bang.

At the start of the CPO Forum — scheduled for Nov. 12–14 as part of the Used Car Week series of conferences — conference attendees can choose from four events, including a session led by Jason Ezell of Dataium, titled, “Using Auto Shopper Click Data to Master Your CPO Strategy.”

And for attendees interested in happenings on the Web, Vickie Gibbs, of Albright Digital, will be speaking during the presentation titled, “A Step-by-Step Guide for Managing Online Reputation."

Attendees can also choose from the following:

—“Maximizing a 3rd Party CPO Program: CPO for pre-owned inventory that falls outside of your OEM certification guidelines,” featuring  Walt Burns of CarMark Certified.

— “Identifying and Understanding CPO Price Premiums to Better Serve Customers, featuring Jonathan Banks of NADA Used Car Guide.

All four of these workshops are offered concurrently at 2 p.m. on Nov. 12.

Next up, the 3 p.m. session offerings that day include the following:

—“Effectively Stock Used Car Inventory for Profit Using Economic Data and Shopper Behavior,” presented by Alec Gutierrez and Arthur Henry of Kelley Blue Book.

— “Taking a Different Approach to Online Trade Acquisition,” featuring David Metter, HookLogic.

— “Residual Based Financing Solutions for Your CPO & Used Car Operations: Better monthly payments for your customers, more profits for your store,” presented by Dave Ruggles, CarMark Auto Finance

Following the 3 p.m. sessions, attendees will be welcomed to the event by Bill Zadeits, chairman of the Used Car Week conferences.

During this opening event, Paul Falleti will present Auto Remarketing’s 2012 CPO Dealer of the Year award to Will Amiri of Longo Toyota. To learn more about this dealership and its success in the CPO market, see the Auto Remarketing story here.

Lastly, conference attendees will be privy to the Opening Day Keynote: “J.D. Power & Associates, Power Information Network CPO and Used Car Market Report,” given by Stephan Schroeder and Joe Derkos, of J.D. Power & Associates/PIN.

Among the automakers scheduled to attend the CPO Forum are Toyota, Mazda, Ford, Nissan, Infiniti, General Motors, Volkswagen, Mercedes-Benz and Audi.

For more information on the CPO Forum, visit cpo.autoremarketing.com. To learn more about Used Car Week — which will be held Nov. 12–16 at The Phoenician resort in Scottsdale, Ariz. — visit usedcarweek.biz.