PITTSBURGH -

Have you ever wondered how a customer feels when they walk into your dealership?

For dealers who are curious just how “customer-centric” they really are, Women-Drivers.com revealed an interactive quiz that enables dealers to evaluate just how shopper friendly their store is and where they have room for improvement.
 
After taking a short 12-question test, “dealers are assessed and scored into one of four categories: Leading the Pack, Standing Tall, Holding Your Own and Missing the Mark, noted officials from the site that aims to connect women buyers to  “Certified Women‐Drivers Friendly Car Dealers."

“In this highly competitive industry, dealers should be constantly looking for new ways to expand their level of customer service and retention,” stated Anne Fleming, president of Women-Drivers.com.  

“Some simple recommendations are provided upon completion of the quiz such as courtesy cars and a child-friendly area. These are not novel ideas, yet it is surprising how many dealerships have yet to embrace fairly effortless changes such as these. The quiz feedback also includes innovative initiatives in each of the four categories to stretch a dealer’s perspective of customer service and standards to meet the changing landscape of the customer,” she continued.

Where did the idea for the survey quiz come from?

Officials explained that the idea stemmed from a family of dealerships with an "extraordinarily" high Customer Satisfaction Index, as well as Women Satisfaction Index on the website.

“They asked Women-Drivers to establish a baseline to gauge how they compared to other dealerships in order to increase customer loyalty and engagement,” they continued.

After interviewing a group of dealers in an effort to establish what areas to examine and solutions to include in the online questionnaire, including sales, service, amenities, internet, brand reputation, social media, and more, the test was born.

Dealers can visit www.HowFriendlyisYourDealership.com to take the test.