RICHMOND, Va. -

As the 2013 NADA Conference & Expo approaches, companies continue to highlight their top offerings for dealers before the big event.

NADA exhibitor PartProtection launched Monday an extended service coverage on original equipment parts sold through a dealership's parts department, through Parts eStores, and on OE parts installed in a dealership's service department. 

The company shared the plan is underwritten by insurance carriers rated "A" (Excellent) by A.M. Best and administered by a leader in the extended service plan and vehicle service contract markets.

Commenting on the news, Chris Rand, president of PartProtection, said, "Manufacturers, dealers and consumers will be thrilled with PartProtection's easy to use, part specific, point-of-sale service contract. 

"The technical hurdles were high, but the unique aptitudes of our partners made it possible. This product provides great value to consumers, adding significant peace of mind when repairing their vehicles. Dealers will appreciate the ease and flexibility of the program, along with the minimal training required," he continued.

Also offering his take on the new offering, Shawn Lucas, chief executive officer of PartProtection and president of TradeMotion — which provides eCommerce solutions for the automotive industry  — said, "PartProtection adds a whole new dimension to the suite of products that TradeMotion can deliver to our base of manufacturers, dealers, installers and consumers, and offers easy expansion into other e-Commerce platforms.

"It seamlessly plugs into our e-Store and e-Office products, and makes it easy for both regular consumers and dealers to use.  Over the past few months, we've received nothing but excited interest in this program from the dealers, dealer groups, and OE manufacturers to whom we've made presentations. We're looking forward to the full rollout of PartProtection over the next few months," he concluded.
 

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