McLEAN, Va. –

NADA University extended the deadline to participate in the 2013 Dealership Workforce Study for a second time to accommodate many requests from dealer members.

Now stores have until June 30 to participate.

Officials from the National Automobile Dealers Association and American Truck Dealers reiterated this project is only study that compares a dealership’s compensation and benefits, retention and turnover, work schedules and hours of operation to aggregated peer data. They emphasized the results will allow dealers to make data-based decisions when recruiting, hiring and motivating employees.

Only NADA and ATD members are eligible to participate, and there is no cost.

To participate, visit www.nadaworkforcestudy.com and follow the step-by-step directions to complete the survey and upload payroll data files.

There are separate processes for single dealership enrollments and multi-dealer group enrollments.

The associations highlighted that each participating dealership will receive a complimentary individualized basic report comparing its data against data aggregated on a regional and national basis.

Participants will also receive a complimentary, comprehensive Dealership Workforce Study Industry Report. Participants may purchase an individualized Enhanced Report, which compares dealership data against data for the franchise and state.

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